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Issue 2001-6 Tuesday, April 3, 2001

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Marketing and positioning.

A Marketing Manager got married to a woman who had previously been married eight times.

On his wedding night, his wife informed him that she was still a virgin. This was her explanation:

  • My first husband was a sales representative who spent our entire marriage telling me, in grandiose terms, "It's gonna be great"!

  • My second husband was from software services; he was never quite sure how it was supposed to function, but he said he would send me the documentation.

  • My third husband was an accountant. His comments were that he knew how, but he just wasn't sure whether or not it was his job.

  • My fourth husband was a teacher, and he simply said, "Those who can...do; those who can't...teach".

  • My fifth husband was an engineer. He told me that he understood the basic process but needed three years to research, implement, and design a new state-of-the-art method.

  • My sixth husband was a psychiatrist and all he ever wanted to do was talk about it.

  • My seventh husband was a help-desk coordinator and he kept teaching me how to do it myself.

  • My eighth husband was in technical support, and he kept saying, "Don't worry, it'll be up any minute now."

    The wife said sweetly to her new husband, "Now I am married to you, a man of marketing". The husband looked at his wife and simply said, "I know I have the product, I'm just not sure how to position it".

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